Finite Carbon’s Key Insights from GreenBiz 2025
Our team is pleased to share our top insights from the GreenBiz 2025 conference, an annual event where corporate sustainability leaders and innovators gather to discuss and strategize around crucial climate topics like decarbonization, carbon markets, and nature-based solutions. Discussions reflected the evolving priorities and challenges in corporate sustainability, reinforcing the need for high-quality climate solutions and strategic collaboration.
Broad market dynamics for corporations are at play such as economic pressures, evolving regulations, and a cautious approach to investing in emission reductions and offsets until the market stabilizes. While some are advancing with innovative strategies, others are adopting a thoughtful “wait-and-see” approach to strengthen their climate action plans.
Here are our top takeaways:
🔗 Decarbonization Takes the Long View
Companies are shifting focus from immediate offset purchases to supply chain decarbonization, emphasizing co-investment models, supplier capacity-building, and infrastructure equity funds—strategies that require time but promise systemic change.
🤝 Trust & Integrity in Carbon Markets Matter More Than Ever
Ongoing discussions highlighted the importance of additionality, permanence, and pricing uncertainty. Engaged companies are becoming more selective, demanding higher integrity standards for offsets. Project developers must build confidence through rigorous design and verifiable impact.
⚖️Uncertainty is Slowing—Not Stopping
Uncertainty in policy and voluntary market dynamics is leading companies to pause major climate commitments. Factors like pending climate disclosure rules and pricing volatility are influencing this cautious approach. When companies re-engage, they will seek proven, high-integrity solutions.
🌿Biodiversity is Gaining Traction
There is growing corporate interest in enhancing biodiversity in North America, potentially through biodiversity offsets. Projects range from restoring Klamath headwater streams to longleaf pine ecosystems, but clarity on effective protocols and metrics is still needed.
🤝 Collaboration is Essential
The challenges ahead are significant, but so is the potential for impact. As Caitlin Leibert, VP of Sustainability at Whole Foods, said, “No one company will ‘win’ the climate crisis.” Breaking down silos and fostering industry-wide coalitions, public-private partnerships, and cross-sector innovation will drive sustainability progress in 2025 and beyond.
At Finite Carbon, we view this moment as an opportunity to rebuild confidence in nature-based solutions, ensuring that companies have access to high-quality offsets that deliver real, measurable impact now and in the future.
